T Level Marketing: Marketing Assistant (Multi-Channel)

Students will develop an understanding of a broad range of issues relevant to the sector, including:

– the purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
– role of marketing including marketing as a management process, its importance, market type and reach
– the key differences between consumers and customers and the different ways to influence them
– routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
– customer personas and how they are used to determine marketing campaigns
– – including purpose and typical types, e.g. competitive, spontaneous,analytical, and methodical
– – different types of customers and consumers and what influences their behaviours
– organisational purpose and business aims including for profit and not for profit marketing objectives
– the marketing and extended promotional mix (advertising, personal selling,sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to:
– – product
– – price
– – place
– – promotion
– – people
– – process
– – physical evidence