Introduction to Search Engine Optimisation

Level 1 Diploma

Course Location


Trafford College


Stretford Campus

Further Details





Course Start Date

Monday 3rd February 2025

Course Duration

Full-time, 11 Weeks

Course Time

Course Fee

£ 120.00
You may be eligible for support with your tuition fees - please visit the college website - funding and finance page for further information

Course Code


Course Overview

The key to your website’s success is making sure that your customers can find you when using a search engine. In this course you will learn the techniques and strategies that can be used to improve the performance of your website. It is a blend of search engine optimisation training (SEO) and a little pay per click training (PPC).

Course Requirements

Participants are not required to possess any previous knowledge or expertise. We welcome individuals with a genuine enthusiasm for the subject and a willingness to actively engage and contribute.

Although this course is available for all to attend it is highly suitable for individuals who have editing rights for their own website.

What you will Learn

This course will show you how to analyse your website, increase traffic to your website and build an SEO strategy.


There will be no formal assessment.


Upon successful completion, Students may wish to develop their computing skills further and enrol onto the courses below:
Level 3 Award in Coding and Logic
Level 3 Award in Cloud Services
Introduction to Programming with Java
Introduction to Ethical Hacking and Kali Linux

Career Options

1. SEO Content Executive
2. Technical SEO Specialist
3. SEO Strategist

Mandatory Units

1. SEO Fundamentals
2. Technical SEO
3. Links
4. On Page SEO
5. Mobile SEO
6. Local SEO
7. Competitor Analysis
8. Penalty Recovery
9. Digital Marketing
10. Technology

Contact Details

For further information please contact T: 0161 886 7070 or E:

Extra Costs Involved

Exam Validation Body

Hours Per Week

How Long To Complete

Programme Structure

Contact Details


Although every care has been taken to ensure that the information contained within this document is accurate, there may be changes to this programme and provision. We will endeavour to keep prospective and current students updated where appropriate and when the information becomes available.
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